AMD is repackaging its existing chips, from FX to Sempron, for mid-to low-end PCs.
An AMD Athlon or Sempron chip may not drum as much excitement as Ryzen, but loyalty has helped those brands stick around for more than a decade.So what happens to those and other PC processors, like the A-series and FX, when AMD’s new Ryzen chips start flooding the market in March? AMD has said the first high-end desktop Ryzen chips will ship in March.
Ryzen-based PCs are expected to be priced at a premium, competing with Intel’s top gaming CPUs. The FX chips will not go away once Ryzen arrives, and will be targeted toward budget gamers.
The A-series chips — which were targeted toward a wide range of laptops — will be much like Intel’s Core i3, i5 and Celeron and Pentium processors, which are also targeted at low-end to mid-range laptops and Chromebooks. Unified AM4 socket compatibility helps maintain existing chips and has provided an easy path to Zen-based PC chip upgrade, the spokesman said. For example, the AM4 socket supports Zen chips and the recent 7th Generation A-series chips.
Expanding the PC chip lineup will help AMD compete with Intel, from the high-end to low end. AMD is already gaining in the PC market.
The most vulnerable AMD chips are Athlon and Sempron, which sit on the bottom rung of the company’s chip lineup. Some brands like Phenom have died, but Athlon and Sempron have shown amazing staying power thanks to brand loyalty from home PC builders in Asia, McCarron said.
AMD has also released Zen-based server chips to succeed the current Opteron server chips. The company has seemingly put the development of ARM-based server chips on hold, and few server makers are using Opteron chips now. AMD will continue making embedded chips, which are used in devices with life spans of up to 10 years.